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Batna Studio
Made in Italy
Location : Torino, Piedmont
Products : Workwear, merchandising
Value : Handcrafted
Website : www.batna.it
The BATNA collective - Best Alternative To Nude Attitude - was born in Turin in 2011 from the idea of some recent graduate students at the Albertina Academy of Fine Arts.
The first years of activity saw us approaching the world of fashion, full of dreams and energy, alongside the design and production of prét-a-portér and haute couture garments a further artistic research that finds expression in the production of fashion films and fashion performances .
Our skills and expertise range from tailoring, fashion and shoe design to video art, photography, set and costume design. This diversity allows us to use the catwalk as a showcase through the use of performance.
Through this, the concept of the fashion show expands to include the art of performance, a creative act that responds to the need to go beyond fashion and to work creatively, in parallel with conceptual art as well as through the collections.
Numerous and successful are the events organized in Turin underground as well as collaborations with performative artists active in our city, between 2011 and 2016.
In 2017, a deep reflection on our goals brings us to a turning point: the thought of moving the focus and starting to imagine a line of clothing designed for those who work. Practically the opposite of the idea of the single garment, artistically full of meaning but not wearable in everyday life, which until then we had created.
The idea is to make clothing in the most radical sense of the term by designing and packaging garments to wear all day and every day.
The concepts of uniform and uniform excite and inspire us from the first moment and so in January 2017 BATNA launches its new work-wear line, created to meet the needs of all those companies that plan to use uniforms, aprons or accessorizes.
batna_studio
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